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Rooted.
Project Type
Packaging Design and Brand Design
Date
2023
Role
Creative Director / Lead Designer
Led the comprehensive brand development and visual identity for Rooted Tea Company, an eco-conscious brand reimagining the tea experience through sustainability and transparency. With the main slogan, "Finally B.S. Free Tea" we emphasized that Rooted is the first and only tea company commited to both organic and 100% microplastic free tea, paving the road for a healthier tea industry.
The project encompassed creating a cohesive brand narrative that emphasized Rooted's commitment to bringing tea back to its natural origins—free from plastics and synthetic materials. Developed a visual language that communicated the brand's core philosophy of interconnectedness and sustainability, from soil to cup and back again.
