Tecovas

This social media campaign for Tecovas boots captures the authentic rhythm of ranch life through a visual triptych. Morning images showcase boots amid misty pastures as the day's first light creates moments of quiet possibility. The day series plunges into the grit and glory of rodeo culture, documenting real cowboys as they compete in events from bull riding to calf roping. Paired with scenes of demanding ranch work—mending fences, moving cattle, and working the land—these photographs demonstrate how Tecovas boots deliver both performance and style in the most challenging environments. Evening photographs portray serene moments after the day's exertions, with boots resting beside campfires as stars emerge over the ranch.

Every photograph was captured on location using only natural light, with each composition arranged by hand rather than digitally manipulated. The campaign's commitment to craftsmanship mirrors Tecovas' own dedication to quality, resulting in imagery that resonates with audiences seeking authenticity in both their footwear and their social media experience.